Lead Generation Case Study
24 Verified Buyer Leads in the First 35 Days.A real campaign. Real results. For a Phoenix Arizona realtor.
Client Overview
Chris Pedroza, REALTOR®
Chris Pedroza is a REALTOR® with Barrett Real Estate in Phoenix, Arizona. He partnered with Genesis Media to run a buyer lead generation campaign targeting the Phoenix metro area.
The campaign used a custom quiz funnel, Meta ads, and full-funnel conversion tracking to attract, qualify, and deliver verified buyer leads directly to his inbox.
Location
Phoenix, Arizona
Industry
Residential Real Estate
Objective
Verified Buyer Leads
Focus
Lead Generation
Results Snapshot
Measurable campaign growth
Confirmed Leads
Verified buyer inquiries
Cost Per Lead
Verified Buyer Leads
Conversion Rate
Landing page to lead
Campaign Duration
Days active
Lead Quality
Verified phone and email
What's Included
A complete buyer lead system
Every component below was part of the campaign that produced these results. Each one plays a specific role in attracting qualified buyers, tracking conversions, and scaling profitably.
Custom Quiz Funnel Built from Scratch
A high-converting quiz funnel designed to qualify buyers and collect verified contact information before they ever speak to an agent.
Includes:
- Buyer-intent question flow
- Mobile-first design and UX
- Thank-you page and email confirmation
- Lead routing to CRM and inbox
Meta Pixel and Conversions API Installation
Full tracking setup across the funnel so every lead, page view, and micro-conversion is captured and sent back to Meta for optimization.
Includes:
- Meta Pixel base code installation
- Conversions API server-side events
- Event matching and deduplication
- Ongoing event quality monitoring
Creative Strategy
Ad creative built around what motivates buyers in the Phoenix market. We test angles, hooks, and formats to find the winning message.
Includes:
- Ad concept development
- Image and video creative direction
- Hook and copy testing
- Audience-angle mapping




Campaign Scaling and Budget Management
Daily monitoring of spend, cost per lead, and conversion quality. We scale what works and cut what doesn't to protect ROI.
Includes:
- Budget pacing and reallocation
- Audience expansion and exclusions
- A/B test management
- Daily performance check-ins

Weekly Performance Reports
A concise weekly report that shows exactly what was spent, how many leads were generated, and how every dollar is performing across creatives and audiences.
Includes:
- Spend and lead summary
- Cost-per-lead by creative and audience
- Funnel breakdown and conversion trends
- Next-week action plan



Lead Delivery via Google Sheets
Every confirmed lead is delivered to a shared Google Sheet with full contact information, verified phone and email, and every quiz answer so you can follow up with context.
Includes:
- Verified first name, last name, phone, and email
- Quiz answers for every lead
- Real-time sheet updates as leads come in
- Organized columns ready for CRM import

Change Log
Every optimization, documented.
A running record of every funnel improvement, budget scale, and tracking change made during the campaign - with the reasoning behind each decision.
Welcome Screen Removed
July 7Eliminated the first drop-off point. Quiz now loads directly on Question 1 the moment someone lands on the page.
Lender Question Updated
July 7Changed from "How ready are you financially?" to "Have you spoken with a lender yet?" for a more conversational, less intimidating feel.
ZeroBounce Email Verification
July 7Real-time email deliverability validation added to the lead form. Every lead now has a confirmed deliverable email address before submission.
Budget Scaled to $18/day
July 25-lead trigger hit. Budget increased 20% from $15 to $18/day per Meta safe scaling guidelines.
Budget Scaled to $21.60/day
July 910-lead trigger hit. Budget increased 20% from $18 to $21.60/day. Next scale at 20 total leads to $25.92/day.
FAQ
Frequently Asked Questions
Straight answers on the lead system, campaign setup, and how we work.
We run targeted Facebook ads that drive potential buyers to a custom quiz funnel. The funnel captures their contact information and asks them 7 qualifying questions covering home type, primary goal, budget, target area, timeline, financial readiness, and whether they are already working with an agent. Every lead that comes through has answered all 7 questions and has a verified phone number and verified email address before we ever deliver them to you.
Our most recent campaign produced its first lead on day 7 and generated 24 verified leads in the first 35 days at a $25 cost per lead. Results vary by market and budget but most campaigns begin producing leads within the first week.
Every lead has a verified phone number checked in real time by NumVerify and a verified email address checked by ZeroBounce. They have answered 7 qualifying questions before submitting. We also install Meta Conversions API on day one which recovers leads that the browser pixel misses due to iOS privacy settings and ad blockers. Most agencies deliver a name and a number. We deliver a verified buyer profile.
The quiz funnel is a custom built landing page that asks buyers qualifying questions before collecting their contact information. This filters out low intent traffic and ensures the leads you receive have actively engaged with the process. Our quiz funnel converts at 19.1% landing page to lead which means nearly 1 in 5 people who click the ad and land on the page complete the full quiz and submit their information.
You receive an email notification the moment a lead comes in. The lead is also added to a Google Sheet with their full name, phone number, email address, and all 7 quiz answers. You know their budget, their timeline, their target area, their home type preference, whether they have spoken to a lender, and whether they are already working with an agent before you make the first call.
Every lead must enter a valid active US phone number before they can submit the form. NumVerify checks the number in real time and the server re-checks it before saving. This eliminates fake numbers and ensures every lead you receive has a real contactable phone number.
The Conversions API sends lead data directly from our server to Meta bypassing the browser entirely. This recovers conversions that the standard pixel misses because of iOS privacy updates and ad blockers. Without it you can lose 15 to 30 percent of your conversion data which hurts the algorithm's ability to optimize and find more buyers like your best leads.
We start campaigns at $15 per day. We scale the budget gradually at defined lead count triggers following Meta's safe scaling guidelines to avoid resetting the learning phase. Our most recent campaign scaled from $15 to $21.60 per day after hitting the 5 lead trigger and is currently scaling further.
We use a lead count trigger system. Every time a defined number of confirmed leads is hit we increase the daily budget by 20 percent. This keeps the campaign in the learning phase while steadily increasing volume without disrupting performance.
Yes. You need a Facebook business page and a Meta ad account. We handle the setup and configuration of everything inside the account including the pixel, the campaign structure, the creatives, and the targeting. You retain full ownership of the account.
We use Meta's Advantage Plus targeting with Housing Special Ad Category compliance. This is required by Meta for all real estate advertising. We let Meta's algorithm find the right audience based on the creative and conversion data rather than manually narrowing the audience which produces better results since the Andromeda algorithm update.
We design the ad creatives and write all the copy. We use proven visual frameworks including high contrast home images, direct response copywriting, and below market value angles that are proven to generate buyer engagement. We test multiple creatives and let the algorithm identify the winners.
Meta requires all real estate advertisers to declare a housing special ad category. If you run real estate ads without declaring this you will likely get your ad account banned permanently. We handle this compliance requirement on every campaign we manage.
You receive a weekly performance report covering every key metric including total spend, cost per lead, click through rate, cost per thousand impressions, landing page views, lead to landing page conversion rate, frequency, reach, and a full breakdown of every confirmed lead. We also maintain a documented change log of every decision made on the campaign.
Our job is to deliver verified qualified leads. What happens after the lead is delivered is on your end. Real estate sales cycles are 30 to 90 days minimum. We strongly recommend calling every lead within 5 minutes of receiving them as speed to lead dramatically impacts contact rate. If you are consistently unable to reach leads we can discuss adjusting the quiz questions to surface higher intent buyers.
Yes but we follow a 72 hour rule before making any changes after launch to avoid disrupting the learning phase. Unnecessary edits that reset the learning phase can significantly hurt performance. We communicate clearly before making any changes and document everything in the change log.
Our most recent campaign produced 24 verified buyer leads in 35 days at a $25 cost per lead for a total spend of approximately $600. One closed transaction from those leads pays for over a year of the retainer. We cannot control your close rate but the economics are strongly in your favor at any reasonable conversion percentage.
We do not guarantee a specific number of leads because ad performance depends on variables including market conditions, budget, and algorithm optimization. What we guarantee is that every lead delivered has a verified phone number, a verified email address, and has answered all 7 qualifying questions. We also guarantee consistent management, weekly reporting, and full transparency on every decision.
We currently work in real estate markets across the United States. Our proven creative angles including Below Market Value perform across multiple markets. We can discuss your specific market on a strategy call.
Everything. Campaign management, budget scaling, creative monitoring, frequency tracking, weekly performance reports, change log documentation, lead delivery to Google Sheets, and direct communication throughout. There are no hidden fees and no ad spend markups. You pay Meta directly for the ad spend and you pay us the retainer for the management.
Yes. The $500 setup fee covers building the custom quiz funnel, installing the pixel and Conversions API, setting up phone and email verification, configuring the campaign structure, designing the initial creatives, and launching the campaign. After that the $1,000 monthly retainer covers everything ongoing.
Zillow and broker leads are typically unverified, shared with multiple agents, and provide no qualification data. Our leads are exclusive to you, verified, and come with 7 data points telling you exactly who the buyer is before you make the first call. You are not competing with other agents for the same lead.
Pricing
Done For You Facebook Buyer Lead Generation
Everything included in the campaign above and more.
Investment
Plus a one-time $500 setup fee to build your funnel, landing page, and tracking.
12 month minimum
Campaigns are built for long-term lead flow and optimization.
Every deliverable included
All packages include a free strategy call to get started.
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