SEO Case Study

Real Results. Real Growth.A DC Home Staging Company's SEO Story.

Client Overview

Harvard Home Services

A home staging and interior design company serving the Washington DC metro area. Harvard Home Services helps homeowners, realtors, and investors prepare properties to sell faster and for more.

Genesis Media transformed their organic search presence through disciplined content, technical SEO, and brand-building work.

Location

Washington DC Metro

Industry

Home Staging & Interior Design

Service

Complete SEO Package

Focus

Organic Growth & Local SEO

Results Snapshot

Measurable organic growth

+0%

Clicks

Organic search traffic

+0%

Impressions

Search visibility

+0%

Keywords

Total keyword growth

0

#1 Rankings

Keywords at position 1

0

Total Rankings

Keywords ranking overall

What's Included

A complete organic growth system

Every service below was part of the engagement that produced these results. Each one plays a specific role in attracting, converting, and retaining the right customers.

Weekly Content-Rich Blog Posts

Consistent, search-optimized blog content built around what DC-area homeowners actually search for. Each post is researched, drafted, and formatted to earn rankings and build trust.

Includes:

  • Keyword research aligned to buyer intent
  • Long-form, locally optimized articles
  • Internal linking and on-page SEO
  • Publishing and formatting in the CMS
Weekly Content-Rich Blog Posts screenshot

Integrated HTML Emails

Branded HTML email campaigns sent to the existing list. Designed to nurture leads, promote new content, and keep Harvard Home Services top-of-mind with past clients and prospects.

Includes:

  • Custom HTML email templates
  • List segmentation and scheduling
  • Campaign performance tracking
  • Content repurposed from blog posts
Integrated HTML Emails screenshot

Branded Instagram Posts

A cohesive social presence that reinforces the brand visually. Each post is designed to match the website aesthetic and drive awareness among DC-area realtors and homeowners.

Includes:

  • On-brand graphic templates
  • Caption copy and hashtag strategy
  • Content calendar coordination
  • Cross-promotion with blog content
Branded Instagram Posts example 1
Branded Instagram Posts example 2
Branded Instagram Posts example 3
Branded Instagram Posts example 4

Google Search Console Setup & Management

Full ownership of the site's relationship with Google. From setup to ongoing monitoring, we use Search Console data to spot opportunities and fix issues before they hurt rankings.

Includes:

  • Property verification and sitemap submission
  • Index coverage monitoring
  • Query and page performance analysis
  • Technical issue identification
๐Ÿ”’search.google.com/search-console
Google Search Console Setup & Management screenshot

Monthly Analytics Reports

Clear, executive-ready reports delivered every month. No vanity metrics-just the numbers that show whether organic growth is translating into real business outcomes.

Includes:

  • Traffic, ranking, and conversion summary
  • Month-over-month and year-over-year comparisons
  • Goal tracking and event analysis
  • Actionable recommendations for next month
Monthly Analytics Reports page 2
Monthly Analytics Reports page 1
Actual client report ยท June 2026

Website Build & Ongoing Improvements

A fast, mobile-first website built to convert. We handle ongoing updates so the site stays secure, fast, and aligned with Google's evolving best practices.

Includes:

  • Custom site architecture for SEO
  • Mobile-responsive design
  • Core Web Vitals optimization
  • Continuous updates and refinements
๐Ÿ”’harvardhomeservices.com
Website Build & Ongoing Improvements screenshot

Logo Design

A refined, professional logo that positions Harvard Home Services as a premium home staging brand. Used across the website, social channels, email signature, and print collateral.

Includes:

  • Multiple logo concepts
  • Color and typography system
  • File formats for web and print
  • Brand usage guidelines
Logo Design brand board
Brand identity concept board

Domain Setup & Configuration

End-to-end domain management: registration, DNS configuration, SSL, and email routing. Everything is set up correctly from day one so there are no technical surprises.

Includes:

  • Domain registration and renewal management
  • DNS and nameserver configuration
  • SSL certificate setup
  • Professional email routing
Domain Setup & Configuration screenshot

Google Business Profile Setup & Optimization

A fully optimized Google Business Profile that helps Harvard Home Services show up in local map packs and local search results across the DC metro area.

Includes:

  • Profile claim, verification, and setup
  • Category and service optimization
  • Photo uploads and posts
  • Review strategy and response templates
Google Business Profile Setup & Optimization screenshot
Verified Google Business Profile

FAQ

Frequently Asked Questions

Straight answers on process, timelines, guarantees, and how we work.

  • Most clients start seeing keyword movement within 60 to 90 days. Significant traffic growth typically happens between months 3 and 6. SEO is a long term investment. Harvard Home Services went from zero indexed keywords to 35 ranking keywords with 16 at position 1 within 8 months.

  • One per week on the Basic plan. Multiple per week on the Growth plan accelerating growth.

  • We write everything. You provide your voice, your expertise, and any topic direction you want to go in. We handle the research, writing, SEO optimization, and publishing.

  • We research keywords specific to your business, your location, and your ideal customer. We focus on commercial intent keywords that bring in people who are ready to buy, not just browsing.

  • We build a content strategy around keywords your ideal customers are actually searching for, topics your competitors are ranking for, and questions that naturally lead someone toward hiring you.

  • Yes. Everything published on your website is yours.

  • If your customers search Google to find businesses like yours then yes. We have proven results in home services and real estate. If you are unsure whether your industry is a good fit reach out and we will tell you honestly.

  • That is all you need. We work with your existing website and optimize it. No rebuild required unless your site has serious technical issues holding it back.

  • Yes. We need admin access to publish blog posts and make SEO improvements. We treat your website with care and document every change.

  • We work with WordPress, Hostinger, Wix, Squarespace, and custom built sites. If you are unsure whether your platform is compatible just ask.

  • We do not guarantee specific rankings because no one can control Google's algorithm. What we guarantee is consistent high quality work delivered every single week and full transparency on results through monthly reporting.

  • We monitor your rankings and adapt the strategy when needed. Drops happen occasionally due to algorithm updates and we address them proactively.

  • Through Google Search Console data. We track clicks, impressions, average position, keyword rankings, and CTR every month and share a full report with you.

  • It is a free Google tool that shows you exactly how your website is performing in search results. It tells us which keywords are bringing people to your site, how many people are seeing you, and where you rank. We set it up, manage it, and report from it every month.

  • We focus on content quality and on-page SEO which drives the majority of ranking improvements for local service businesses. Link building can be discussed as an add-on depending on your competitive landscape.

  • Basic includes weekly blog posts, Google Search Console management, monthly reporting, Google Business Profile management, and ongoing website maintenance. Growth includes everything in Basic plus HTML email versions of each post for your email list, branded Instagram content, and multiple blog posts per week accelerating growth.

  • No. SEO is a long term strategy and results take time to develop. We require a minimum commitment because meaningful results cannot happen in 30 days. We are upfront about this because we only want to work with clients who are serious about long term growth.

  • Your website URL, admin access, a brief overview of your business and target customer, and any content direction you want to follow. We handle everything else.

  • You receive a monthly report covering all key metrics from Google Search Console including clicks, impressions, keyword rankings, and growth since the previous month.

  • The Growth plan includes branded Instagram content that pairs with each blog post. Full social media management beyond that is a separate service.

  • It is the listing that appears when someone searches your business name or a related term on Google. A fully optimized profile improves your local visibility and drives calls, clicks, and direction requests from people in your area.

  • Google ads stop the moment you stop paying. SEO builds compounding organic visibility that grows over time and does not require ongoing ad spend to maintain.

  • Primarily yes. We specialize in local service businesses and real estate. Our results are strongest for businesses serving a specific geographic market.

  • Genesis Media currently works with 20 active clients across web development, SEO, and lead generation.

  • Yes. The case study on this page is a real client with real results. Additional examples are available across our web development and lead generation pages.

  • We are a small focused operation which means you work directly with the person doing the work, not an account manager passing messages to a team you never meet. Every deliverable is documented, every result is reported, and we tell you the truth even when the truth is that results take time.

Pricing

Choose Your Plan

Simple, transparent pricing built for businesses ready to grow their organic presence.

Basic Plan

Essential organic growth support.

$500/ month

6 month minimum

SEO is a long-term strategy and results compound over time.

  • One SEO optimized blog post per week
  • Google Search Console setup and management
  • Monthly analytics report with key growth metrics
  • Google Business Profile setup and optimization
  • Ongoing website maintenance and improvements
Get Started
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Growth Plan

Everything in Basic, amplified.

$800/ month

6 month minimum

SEO is a long-term strategy and results compound over time.

  • Everything in the Basic Plan
  • HTML email version of each blog post formatted for their email list
  • Branded Instagram captions and posts to match each blog post
  • Multiple blog posts per week accelerating growth
  • Monthly strategy meetings
  • Regular branded photos posted to Google Business Profile
  • Priority response and faster turnaround
Get Started

All plans include a free strategy call to get started.